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Gifts get your heart racing, right? At Kruidvat, they love rewarding loyal customers with presents. But what if customers forget to use the Kruidvat card to claim their presents? Kruidvat has got it covered with their new mascot, a heart of passion.
This fiery little 3D heart, affectionately nicknamed Koko by client and crew, was brought to life through a collaboration between DDB, Eigen Fabrikaat, Hippo Creative Studios and WhooHoo!
Hippo was responsible for the production and post-production of both the live-action and CG animation segments of the project, while DDB provided the concept, script and art direction. WhooHoo! took care of compositing.
Gifts get your heart racing, right? At Kruidvat, they love rewarding loyal customers with presents. But what if customers forget to use the Kruidvat card to claim their presents? Kruidvat has got it covered with their new mascot, a heart of passion.
This fiery little 3D heart, affectionately nicknamed Koko by client and crew, was brought to life through a collaboration between DDB, Eigen Fabrikaat, Hippo Creative Studios and WhooHoo!
Hippo was responsible for the production and post-production of both the live-action and CG animation segments of the project, while DDB provided the concept, script and art direction. WhooHoo! took care of compositing.
We didn’t just stop there; we created a range of poses and animations for Koko, making sure this fiery heart was ready for print, online, and TV. Our team’s mix of creativity and technical skills ensured that Koko connected with audiences across all platforms smoothly.
Client
Kruidvat
Agencies
DDB Unlimited
Eigen Fabrikaat
Production
Hippo Creative Studios
Before & after
How it’s made
Other projects