Comfortable, elegant, and beautifully affordable—these are the hallmarks of the Jel Loves collection. Created by fashion expert Jeltje in collaboration with Wibra, this lingerie line is designed to help every woman feel her best, no matter her shape or size. To celebrate this empowering collection, we produced a captivating catwalk show video, tailor-made for Instagram.
From concept,
to catwalk
And because a great launch needs momentum, we created a series of teaser videos to keep the excitement alive. These short, stylish clips teased just enough to spark curiosity and drive engagement across social media. But that’s not all. In collaboration with Giesbers Retail, we brought the Jel Loves story to life in VOEL magazine.
We didn’t just film a catwalk; we built one from the ground up. Lights, music, and a runway that could rival Paris Fashion Week—it was a full experience for the audience, designed to leave a lasting impression. But we didn’t stop at the runway. We also created a dedicated Pinkroom, a vibrant backstage set where models shared personal quotes and posed for extra shots.
Lights, catwalk,
action!
Client
Wibra
Brand
Wibra
Production
Hippo Creative Studios
Deliverables
Catwalk video
Teaser videos
Pink Ribbon interview video
Other projects