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Gifts get your heart racing, right? At Kruidvat, they love rewarding loyal customers with presents. But what if customers forget to use the Kruidvat card to claim their presents? Kruidvat has got it covered with their new mascot, a heart of passion. This fiery little 3D heart, affectionately nicknamed Koko by the client and crew, was brought to life through a collaboration between DDB, Eigen Fabrikaat, Hippo Creative Studios and Woohoo.