It’s always better when we’re together

About

Everybody needs partners. Partners for life, partners in crime, partners in general because it’s always better to be together. We Hippos know because we live in herds. So when Bouwmaat asked us to create a campaign celebrating their 35th anniversary, we immediately knew what to do.

Flip the script
We focused on the people that made Bouwmaat the company it is today. Those people are the clients and Bouwmaats hard working employees. Instead of telling a beautiful corporate story, we let them do the talking. The cool thing is, we didn’t script anything. All the kind words are real and honest.

Partners for life
Did you know ‘Bouwmaat’ means Building buddy? That’s why we emphasize this unique relationship by creating a tagline in which all clients are mentioned as a partner instead of a client. The result? Hippo and Bouwmaat are partners for life.