Photo… what? Yeah, we needed to explain it to the oyster as well.

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Let’s face it. Oysters may be one of the hardest animals to train. They tend never to listen when cameras are rolling. So we took another approach using a technique called photogrammetry. Photo… what? Yeah, we needed to explain it to the oyster as well. Basically, we scanned the animal by means of photography and turned the images into a 3D model. Turns out it even had a pearl in store for us! Metro sure didn’t clam up when they saw their key visual from the print campaign come to life in video!