For the love of bikes

About

Two brands, one tv commercial. It might seem like an impossible task, right? Well… wrong. We just had to look for the one thing that characterizes them both: the love of bicycles and the drive to help people who love bikes as well.

Based on that insight we developed a storyline around two employees of Bike Totaal and Profile de Fietsspecialist. We wrote a script, made a storyboard and filmed the whole thing in two action-packed days.